One week after the Golden Globe Awards aired, a person might go into the iPhone App Store, BlackBerry AppWorld or the Android Marketplace trying to find products related to this year’s top movies. Perhaps many of the titles will even be listed in one place, such as a search for “top movies,” “movies” or “Golden Globe winners.” Unfortunately, it does not work so easily.
For example, type “top movies” into the App Store search and the results come back with fewer than 25 items. And of those, there is not a single branded movie application. No “Avatar,” “Up In The Air” or even “Twilight” and “Ghost Busters.”
Instead, the top two titles are adult-oriented, with the rest of the listings covering categories such as movie trivia, awards listings and other information. Only a few applications had video and none of those were created for any specific movie.
To widen the search, type in “movies” and results come through in the hundreds. Yet the first branded movie application, the 1992 cult classic “Army of Darkness,” did not appear until No. 47. And of the top 500 applications, only 3 percent were from actual movies.
Finally, it turns out that typing “movie” rather than “movies” makes a difference. Do so and the results do get a little better, though not enough. Now titles such as “Avatar,” “Twilight” and “Fast & Furious” start to appear, yet of the first 200 applications listed, only about 25 of them were based on movie brands.
So what is a movie buff to do? The search must either be for a specific title, or you need to know the parent company such as Sony or Warner Bros. – a search that works on the iPhone but brings up nothing relevant when using the Android Marketplace. Knowing the name of the application’s publisher is another possibility.
Nominal presence for nominees
While there are more movie applications out there than what first appears, there are fewer titles overall than you might think. Here is a rundown of what is available from the Golden Globes’ best movie winners and nominees – both the Drama and Comedy/Musical categories:
- “Avatar” – For $6.99, fight and fly on the world of Pandora in this visually appealing game
- “500 Days of Summer” – no application
- “The Hangover” – no application
- “The Hurt Locker” – no application
- “Inglourious Basterds” – Wack-A-Mole style Nazi “squishing”game for $.99 (additionally, you can buy the screenplay on Iceberg reader for $13.99, and there is a German application with promotional content such as trailers and photos)
- “It’s Complicated” – no application
- “Julie & Julia” – no application
- “Nine” – no application
- “Precious” – no application
- “Up In The Air” – no application
No one expects every title to have an application, but 20 percent is still pretty low. Not to fear, though. There are plenty of movie applications to choose from. An upcoming column reviews a few.
This article can also be found at Mobile Marketer.