With all the talk about reading books on the iPad, Kindle and the other tablets and readers coming to market, it’s nice to know that smartphones already offer eBook readers for free. So if you can handle the smaller screen, one of these could be for you.

As usual, the choices on the iPhone were the most numerous and of the highest quality, with the top applications reviewed below.

Retailers have begun to launch mobile applications, but there are many brands who haven’t done anything yet, so there’s still time to get products up to snuff, or improve what you already have. All ratings are based on apps built on the iPhone, because thus far iPhone apps represent the best versions that brands have produced (and not all companies have converted their apps to other platforms like Android). Read the full review, or reviews can be linked to individually: Amazon; Best Buy; Home Depot; Target; and Wal-Mart.