William Morrow & Co.
Before moving into the digital space in the mid-1990s, AlKal started his career in book publishing. He spent eight years at William Morrow & Co., first as the Cooperative Advertising Manager, then as Sales Representative for New York City, New Jersey, and Pennsylvania. AlKal worked with editors, booksellers and wholesalers on a variety of genres, including novels by Sindey Sheldon and Ken Follet, cookbooks, history books, children's books and other categories. After AlKal left trade publishing for television and the digital space he continued to work on publishing projects, including a mobile app for the Hachette Book Group in 2011, as well as text messing programs for OK! Magazine and Crown Books.